We have been with Jesus—Acts 4:13
We are filled with a world of brands—everybody has a brand—Nike, Google, Amazon. Everyone’s got a brand identity that separates and differentiates and segments and sets aside. Each brand has a strategy, a promise, and a relation to all other sub-brands in the product stream.
A brand is the name of something–a product/program, a service, a reputation, or an experience that differentiates that item from some other item in the universe of items. A brand has unique qualities—it tells WHO we are, WHAT we do, HOW we do it and answers the WHY of what we are doing. A brand evokes emotions, and memories—we can see it, hear it, feel it, sense it, and sometimes just about touch and smell it. A brand promises, transforms, revolutionizes and sanctifies. A brand starts the journey as a NOUN, and gets to the destination as a VERB. It starts as a common noun and can become a proper noun, the name of a person. Google started off as a noun but became so popular that it became a verb, so people now “Google” for something. Facebook was once a noun, as was “Inbox”, but people now “facebook” and “inbox” each other. Brands have an origin, an inspirational source and a sure destination that sets a vision for the future.
Peter and John began their brand journey as rough and uncouth fishermen but became brand-transformed such that they spoke boldly of the power of Jesus, leading others to believe, about five thousand (Acts 4:4). Then they healed an impotent man as evidence of the brand’s power. Their brand began to usurp the popular, traditional brand, causing a revolution. “Now when they saw the boldness of Peter and John, and perceived that they were unlearned and ignorant men, they marveled and they took knowledge of them, that they had been with Jesus”.
We are brand messengers, and brand exhibitors, setting ourselves apart for the brand race in time, space and place. Every once in a while, there is brand confusion where the action of a brand-representative tugs away at the true brand, so effort is spent keeping the brand intact. We are struggling daily to maintain and enhance our special Christian brand by deed and message. We take our cue from the brand source and origin, Jesus. Might it not be time for reflective re-branding to ensure brand purity, brand origin and brand behavior to comport with the “Jesus Brand”. I think so—re-branding is a constant, continuous process, the work of a lifetime—I am awaiting a more glorious brand, and it is coming special delivery, one day soon. I am singing–https://youtu.be/xJe0OJlgOWM